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Timex - Waste More Time
PROJECT TYPE
Brand Campaign
CLIENT
Timex India
AGENCY
Leo Burnett India
ROLE
Creative Direction, Art Direction
#WasteMoreTimes is an innovative campaign by Timex India, centered around the idea that time spent doing what you love is never wasted. This campaign encourages people to embrace those moments of pure joy, passion, and happiness that make life truly meaningful. Whether it’s pursuing a hobby, spending time with loved ones, or simply relaxing, #WasteMoreTimes celebrates the freedom to enjoy life’s simple pleasures. Timex India believes that time is best spent on activities that bring happiness, and through this campaign, they inspire everyone to cherish those moments unapologetically.






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