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Timex - Waste More Time

PROJECT TYPE

Brand Campaign

CLIENT

Timex India

AGENCY

Leo Burnett India

ROLE

Creative Direction, Art Direction

#WasteMoreTimes is an innovative campaign by Timex India, centered around the idea that time spent doing what you love is never wasted. This campaign encourages people to embrace those moments of pure joy, passion, and happiness that make life truly meaningful. Whether it’s pursuing a hobby, spending time with loved ones, or simply relaxing, #WasteMoreTimes celebrates the freedom to enjoy life’s simple pleasures. Timex India believes that time is best spent on activities that bring happiness, and through this campaign, they inspire everyone to cherish those moments unapologetically.

© 2024 by Deepika Baghel.

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